Revenue Operations
Your revenue system is telling you something. Most companies can’t read it.
The data isn’t the problem. The problem is knowing what it’s hiding — and why the gap between what your pipeline shows and what’s actually happening keeps costing you quarters. We close that gap.
Now booking · 2 audit slots open this month
What changes
What you can finally do when your motion is correctly built
Not features. Not deliverables. The decisions that were on hold — and the ones you can stop second-guessing.
Talk to us ↗Sell to the right people
Find who actually buys, stays, and pays — not the story you tell about your ICP.
One direction, three teams
Sales, marketing, and product working off the same definitions and priorities.
A forecast you trust
Real signal from real stage criteria. No more pre-board-call spreadsheet check.
Fix the right layer
We diagnose before we touch anything — so you don’t solve the wrong problem.
Strategy that holds
Built around how customers buy — not around any one rep, tool, or quarter.
New markets in weeks
Infrastructure designed to flex. Logic lives in the design, not the software.
Recent engagements
What “fix the motion” actually looks like.
Three signals from the last twelve months. Numbers anonymised, full case detail available under NDA.
Forecast accuracy lift in 6 weeks
MQL→SQL conversion after ICP redesign
Stage-3 deal stalls after pipeline rebuild
FAQ
Common questions
Who we are
Practitioners. Not consultants.

Alex Kokova
GTM Strategist · RevOps Architect
A decade of GTM strategy, RevOps, and CRM architecture across Nordic, DACH, and North American markets. The person you speak to is the person who goes into your system.
Connect on LinkedIn ↗Get in touch
You already know the motion isn’t working. Let’s find out what it’s actually built on.
No pitches. Just a conversation about how your GTM is designed, where it’s fragile, and whether we can help. Strategy audits and ongoing fractional arrangements available.
Agency partnerships welcome