GTM Diagnostic Free Book the audit

Revenue Operations

Your revenue system is telling you something. Most companies can’t read it.

The data isn’t the problem. The problem is knowing what it’s hiding — and why the gap between what your pipeline shows and what’s actually happening keeps costing you quarters. We close that gap.

Now booking · 2 audit slots open this month

Revenue Pipeline Live
Leads
1,240
Qualified
918
Proposal
645
Negotiation
421
Closed Won
248
+29%
Revenue lift when GTM motion is correctly diagnosed
+42%
Forecast accuracy after pipeline logic is rebuilt
86%
More likely to hit quota with aligned ICP and stage definitions
2024
Salesforce & CRM.org
Trusted by

What you can finally do when your motion is correctly built

Not features. Not deliverables. The decisions that were on hold — and the ones you can stop second-guessing.

Talk to us

Sell to the right people

Find who actually buys, stays, and pays — not the story you tell about your ICP.

ICP Design · Segmentation

One direction, three teams

Sales, marketing, and product working off the same definitions and priorities.

Marketing Ops · GTM Alignment

A forecast you trust

Real signal from real stage criteria. No more pre-board-call spreadsheet check.

Pipeline Architecture · Forecasting

Fix the right layer

We diagnose before we touch anything — so you don’t solve the wrong problem.

Revenue Diagnostics

Strategy that holds

Built around how customers buy — not around any one rep, tool, or quarter.

GTM Adaptability

New markets in weeks

Infrastructure designed to flex. Logic lives in the design, not the software.

Revenue Infrastructure

What “fix the motion” actually looks like.

Three signals from the last twelve months. Numbers anonymised, full case detail available under NDA.

+33pts

Forecast accuracy lift in 6 weeks

B2B SaaS · ~€8M ARR

2.1×

MQL→SQL conversion after ICP redesign

IT services · ~€18M ARR

−47%

Stage-3 deal stalls after pipeline rebuild

SaaS scale-up · ~€4M ARR

Common questions

Discovery runs 1–2 weeks. We map how your GTM is currently structured, identify where the motion is fragile — not just where it looks bad in a report — and define what needs to change before anyone touches anything. You know exactly what’s broken and why before any work begins.
Yes — and this is where most longer engagements go. We embed as your GTM strategy function: in your standups, owning your roadmap, sitting at the intersection of sales, marketing, and product to keep the motion coherent. Senior capability from day one, without the cost or timeline of a full-time hire.
AI builds from what you tell it. The problem is that what founders and operators say about their business is almost never what’s happening in the pipeline. We build from the gap between the two — which requires having been inside enough broken revenue systems to know where they hide the truth. You can’t prompt your way to that read.
We’re not a CRM implementation shop. We work on the strategy layer — which means we’re tool-agnostic. When implementation is needed, we’re fluent across HubSpot, Salesforce, and Pipedrive. If a migration makes sense, we’ll say so honestly.
Primarily B2B companies between €3M–€30M ARR who need senior GTM strategy without a permanent hire — or who need alignment across sales, marketing, and product before the next growth phase. We also take specific projects with larger organisations, and work with agencies as a white-label partner.
The audit is 40 hours, fixed fee, remote. No retainer required, no obligation beyond the audit itself. Fractional partnerships and GTM builds are scoped separately after the audit — if you want to continue. Most clients find the audit conversation is enough to give them a clear sense of what comes next.
A full-time hire spends their first 90 days learning what we walk in knowing. Not because we’re smarter — because we’ve seen this situation, or close enough to it, in other companies. That pattern recognition is the asset. You can’t hire for it. You accumulate it across engagements. A fractional partner brings that compression from day one.
Every engagement includes knowledge transfer. We don’t build black boxes — and we don’t want your team dependent on us to understand their own motion. The goal is for you to be able to run it, challenge it, and adapt it without us.
Most clients are onboarded within a week of the discovery call.
Yes — agency partnerships are a significant part of what we do. White-label GTM strategy and RevOps capacity under your brand, operating as an extension of your team.

Practitioners. Not consultants.

Alex Kokova

Alex Kokova

GTM Strategist · RevOps Architect

A decade of GTM strategy, RevOps, and CRM architecture across Nordic, DACH, and North American markets. The person you speak to is the person who goes into your system.

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You already know the motion isn’t working. Let’s find out what it’s actually built on.

No pitches. Just a conversation about how your GTM is designed, where it’s fragile, and whether we can help. Strategy audits and ongoing fractional arrangements available.

--> Budapeshta 5, Sofia 1000, Bulgaria
--> Serving Nordic, North American & EU markets

Agency partnerships welcome

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