Revenue Operations
Your revenue system is telling you something. Most companies can’t read it.
The data isn’t the problem. The problem is knowing what it’s hiding — and why the gap between what your pipeline shows and what’s actually happening keeps costing you quarters. We close that gap.
Now booking · 2 audit slots open this month
What changes
What you can finally do.
The decisions that were on hold — and the ones you can stop second-guessing.
Sell to the right people
ICP · Segmentation
One direction, three teams
GTM Alignment
A forecast you trust
Pipeline · Forecasting
Fix the right layer
Revenue Diagnostics
Strategy that holds
GTM Adaptability
New markets in weeks
Revenue Infrastructure
FAQ
Common questions
Who we are
Practitioners. Not consultants.

Alex Kokova
GTM Strategist · RevOps Architect
A decade of GTM strategy, RevOps, and CRM architecture across Nordic, DACH, and North American markets. The person you speak to is the person who goes into your system.
Connect on LinkedIn ↗Get in touch
You already know the motion isn’t working. Let’s find out what it’s actually built on.
No pitches. Just a conversation about how your GTM is designed, where it’s fragile, and whether we can help. Strategy audits and ongoing fractional arrangements available.
Agency partnerships welcome
GTM Build
When the strategy needs redesigning — and built, not just diagnosed.
What we build
- ICP & segmentation
- Pipeline architecture & stage logic
- Outbound infrastructure
- AI workflows that hold
How it ships
- Defined deliverables, agreed up front
- Weekly leadership checkpoint
- Knowledge transfer to your team
- 30-day stabilisation included
Fractional RevOps Partner
Senior GTM strategy embedded in your team. Operational from week one — no ramp, no salary, no HR risk.
In practice
- In your leadership standups
- Owning the GTM roadmap
- Decisions made, not recommended
- Pattern recognition across many companies
Why fractional
- No 3–6 month ramp
- No €60–90K salary plus benefits
- No HR risk if scope changes
- Senior capability from day one