What you actually getA 90-day roadmap you can run on MondayOne CRM your team finally trustsForecasts within 10% of realityLeads routed in seconds, not daysAI lead scoring that explains itselfClean data, governed every weekDocumentation and dashboards you ownSee how AI runs inside your revenue engine →What you actually getA 90-day roadmap you can run on MondayOne CRM your team finally trustsForecasts within 10% of realityLeads routed in seconds, not daysAI lead scoring that explains itselfClean data, governed every weekDocumentation and dashboards you ownSee how AI runs inside your revenue engine →
RevOpsXL
GTM Diagnostic ↗ Book the audit ↗

AI-NATIVE REVOPS

GTM strategy, RevOps execution, AI built in.

An AI-native RevOps consultancy for B2B SaaS across the Nordics, DACH and North America. We architect your go-to-market, build it into your CRM, and run production AI inside your revenue engine — not a feature bolted on.

Get an AI Revenue Audit ↗ See it run

Most consultants use AI. RevOps XL builds it into the revenue engine. See how →

What we fix

Forecasts that miss every quarter
Leads rotting in the queue
A CRM nobody trusts
Duplicate records everywhere
Reps guessing at priorities
Pipeline that doesn’t match reality
Hours lost to manual data entry
Marketing and sales pointing fingers
1 Incoming signal
↓  The AI reasons against your expansion playbook — not a rules table
AI · reasoning trace
SignalVolume up 3× · 2 new corridors · API +140% · expansion intent
AccountOn Growth tier, nearing plan ceiling · KYB verified
RiskNo chargeback or fraud flags · clean to engage
WhitespaceTreasury & FX module not enabled · cross-sell
VerdictExpansion fit 87 / 100 · routed to account team · reason logged
Trusted by

What changes in 90 days

The calls you’ve been ducking. Now you have the data to make them.

Which deals are real. Which segments work. Which team is the bottleneck. You get the read, and the order to fix it in.

Stop selling to the wrong people

ICP · Segmentation

Sales, marketing and CS finally pulling the same way

GTM Alignment

A forecast that holds

Pipeline · Forecasting

Book a call ↗

How it works

Three ways in.

Pick what fits where you are right now.

Diagnose

GTM Strategy Audit

Senior read on what’s selling, what’s stuck, what’s leaking.

See the audit
Build

GTM Build

We rebuild the motion — strategy stops being a slide and starts being the way you work.

See the build
Embed

Fractional RevOps

Senior RevOps in your team. No hire, no agency overhead.

See fractional RevOps

Selected engagements

Case study · Published B2B SaaS

Houred.io

Time-tracking & lightweight CRM · EU

Advisory on the platform’s architecture from a revenue operations standpoint — how Houred itself collects, tracks and surfaces customer revenue signal. Reworked the marketing site for higher visitor-to-trial conversion, and automated the processes that live outside the CRM (onboarding, billing, lifecycle, internal handoffs).

  • Platform architecture
  • Data model
  • Customer signal
  • Website CRO
  • Process automation
End-to-end Platform, site & ops
Read case study →
Case study · Published Consumer app

Lettore

Reading habit app · iOS / Android

Provided the AI backbone powering personalisation and recommendations, and designed the entire application backend — data model, services, and the activation/retention loops from first-session habit to month-2 stickiness.

  • AI backbone
  • Backend architecture
  • Activation loops
  • Retention
AI + Backend Architecture & build
Read case study →

See the full services breakdown →

FAQ

Common questions.

Discovery is a 40-hour audit. It maps how your go-to-market (GTM) is structured, finds where the motion is fragile (not just where it looks bad in a report), and defines what needs to change before anyone touches anything. You know what’s broken and why before work starts.
Yes — this is where most longer engagements go. RevOps XL embeds as your go-to-market strategy function: in your standups, owning the roadmap, keeping sales, marketing and product pulling the same way. Senior capability from day one. No full-time hire.
AI builds from what you tell it. What founders say about their business is almost never what’s happening in the pipeline. RevOps XL works from the gap between the two. You can’t prompt your way to that read.
RevOps XL isn’t a CRM implementation shop — the work is on the strategy layer. Tool-agnostic, with hands-on experience across HubSpot, Salesforce and Pipedrive when implementation is needed. If a migration makes sense, you’ll hear it.
The GTM Strategy Audit is €5k fixed — 40 hours of senior practitioner work. You get full documentation, a 90-day priority roadmap, and a 2-hour live walkthrough with your team.
We’re practitioner-led, with a trusted network of senior specialists brought in when an engagement needs more hands. The person you meet on the call is the person in your system — no bait-and-switch to a junior.

Who you’re hiring

A practitioner. Not a slide-deck consultancy.

Alex Kokova

Alex Kokova

Go-to-Market Strategist · RevOps Architect

Ten years building GTM and RevOps for B2B teams across the Nordics, DACH and North America. The person on the call is the person who goes into your system.

Connect on LinkedIn ↗

Book a 30-min call

You already know it’s broken. Let’s figure out where.

30 minutes. Practitioner on the call, not a salesperson. You leave with two or three things worth looking at in an audit. Whether you hire RevOps XL or not.

--> Budapeshta 5, Sofia 1000, Bulgaria
--> Serving Nordic, North American & EU markets

Agency partnerships welcome