RevOpsXL A revenue operations rebuild for a SaaS that couldn’t read its own pipeline. We reworked the CRM architecture and the GTM motion, then rebuilt the website so it closed the loop. Shipping the foundation took two months, and the team runs and refines it in-house now.
Houred had a working product and a growing user base, but no revenue system that could keep up. The CRM was capturing data nobody trusted, and the pipeline lived in notes apps and Slack DMs. The marketing site walked visitors through the product without ever asking for the sale. Every week the founders held the GTM motion together by hand.
RevOps XL came in to build the revenue infrastructure underneath the company, with the CRM cleanup as one piece of a much bigger rebuild.
RevOps XL mapped how Houred makes money: which deals stall and where, and what the CEO needs in front of her on a Monday. The reporting layer got rebuilt around real revenue numbers, with forecast logic that holds and stages that read the same on a sales call and on a board slide.
The CRM stopped being a graveyard for old notes and became the source of truth, with required fields tied to stage gates and validation rules that catch garbage before it lands. The data model maps to how Houred sells, a long way from the template a CRM ships with.
The playbook was rewritten - ICP, qualification, and the handoffs between sales and success. The team runs the same motion every week now and produces a forecast they can defend, so the CEO no longer keeps pipeline review in her head.
The old site described Houred without ever pushing a visitor toward a trial, so we rebuilt every page around visitor-to-trial conversion. Pricing, onboarding and CTA flows were redesigned so that the moment someone decides to try, the friction drops away. The site earns its place in the revenue motion now.
Onboarding sequences, billing reconciliation, lifecycle stage transitions, the handoff from sales to success - all of it automated, work that should have been done a year earlier. The founders got hours back each week, with less rework and fewer dropped balls.
Two months of senior practitioner work shipped the architecture and a first version of every layer. The Houred team lives in the system now and refines it in-house, with RevOps XL on retainer for the harder calls.
The system is live and running the business. Visit Houred ↗
Want this for your team?
40 hours of senior practitioner work. Read-only access. Full documentation, 90-day roadmap, 2-hour walkthrough. Whether you keep RevOps XL on or not is your call.
Houred is a single CRM that replaces six tools - time tracking, invoicing, expenses, a light CRM, tasks and contracts - in one shared workspace of up to five people. The data model is built around the work itself, holding companies, contacts, deals, tasks, contracts and invoices in one state, so nothing gets re-entered as it moves from a tracked task to an issued invoice.
The design goal, written into the architecture from day one: an hour of admin a day becomes five to ten minutes. Every role sees only what their work needs - the person executing tasks sees a stopwatch and a checklist; the admin who handles invoicing sees outstanding, overdue and paid, with invoices that build themselves from completed tasks. Nobody switches between apps or re-keys the same record twice.
The tool figure is Houred’s own, from the pricing calculator on the site. The time figure is a transparent model: roughly a dozen hours a month, valued at a modest €100 an hour, which comes to about €14,000 a year. Add the tools and it’s north of €15,000 a year returned, against a product that costs €360. For a solo or small-team operator, that dozen hours a month is the real prize, time that shifts out of tool-wrangling and back into paid customer work. The full story is here.