+33pts
Forecast accuracy lift
Senior RevOps · audit, build, or fractional retainer
Stop guessing what’s broken. In 40 hours, you’ll know.
Fixed price, 40 senior hours, read-only access. Full documentation, a 90-day roadmap, and a 2-hour live walkthrough with your team. You approve every change before anything ships. No slide deck. Every engagement runs on The AI-Native Revenue Stack - Diagnose, Architect, Automate, Govern - with production AI built into your CRM, not bolted on.
Now booking · 2 audit slots open this month
2.1×
MQL → SQL conversion
−47%
Stage-3 deal stalls
Representative outcomes · sized to your system in the audit
Who you work with
One senior team, across the revenue engine
GTM strategy, RevOps execution and production AI, delivered by senior operators who do the work themselves. No agency of juniors.
Ask a senior operator
Salesforce or HubSpot
We audit and optimize both, independent of any CRM vendor. On Salesforce we own the diagnosis and the design, then work alongside your developers to build it. You get senior revenue architecture without swapping out your Salesforce team.
Most engagements start here
GTM Strategy Audit
In Kick-off, this covers
Market context Last 12 months Decisions on hold Founder priorities
In Map the motion, this covers
ICP & Segmentation Pipeline & Stages Deal flow & qualification Outbound infrastructure
In Talk to operators, this covers
Sales team interviews Marketing handoff Sales/Marketing Gaps Process vs system vs strategy
In Honest read, this covers
Forecasting methodology What’s broken What to fix first Stop-doing list
After the audit
Two paths forward.
Fixed scope
GTM Build
For when the strategy needs redesigning and building, beyond the diagnosis.
How it ships
- Defined deliverables, agreed up front
- Weekly leadership checkpoint
- Knowledge transfer to your team
- 30-day stabilisation included
What gets built
01
ICP & segmentation
Who you sell to, defined tightly enough that routing and scoring can act on it.
02
Pipeline architecture & stage logic
Stages that mean the same thing to every rep, with exit criteria written down.
03
Outbound infrastructure
The sending, sequencing and tracking layer, built to survive a team change.
04
AI workflows that hold
Only where a deterministic rule genuinely cannot do the job. Logged and human-checked.
Ongoing
Fractional RevOps Partner
Senior GTM strategy embedded in your team. Operational from week one, with no ramp and no salary to carry.
Why fractional
- No 3–6 month ramp
- No €60–90K salary plus benefits
- No HR risk if scope changes
- Senior capability from day one
In practice
01
In your leadership standups
02
Owning the GTM roadmap
03
Decisions made, not recommended
04
Pattern recognition across many companies
Selected client builds
Beyond the CRM. Full revenue systems.
Two recent engagements that went deeper than the CRM. Product, platform and GTM were all in scope.
Houred.io
Advisory on the platform’s architecture from a revenue operations standpoint - how Houred itself tracks and surfaces customer revenue signal. Reworked the marketing site for higher visitor-to-trial conversion, and automated the processes that live outside the CRM (onboarding, billing, lifecycle, internal handoffs).
- Platform architecture - data model, event schema, revenue signal surfaces
- Website CRO - rebuilt the marketing site around visitor-to-trial conversion
- Process automation - onboarding, billing, lifecycle, internal handoffs
Lettore
Provided the AI core powering personalisation and recommendations, and designed the entire application backend - data model, services, and the activation/retention loops from first-session habit to month-2 stickiness.
- AI core - personalisation and recommendation services
- Backend architecture - data model, services, and APIs end-to-end
- Activation & retention - first-session habit through month-2 stickiness loops
Ask about the audit
Most engagements start here. A real read on your motion in 40 hours.
Fixed price, no pitch. Take the findings and run with them, or come back to scope ongoing work. Either is fine.
Reply within 1 business day
Serving EU, UK, Nordic, Gulf & North American markets
Prefer the free version? Try the GTM Diagnostic - 10 questions, scored report, peer benchmark, instant.