Free: the GTM BlueprintThe stack by funding stage, the CRM data model written down, and a 90-day plan you can run on Monday.Get the blueprint
RevOpsXL
GTM Diagnostic Request the audit

Ask your CRM how many customers you have. Then time the answer.

If that takes two days and a Slack thread, you are running the company on last quarter’s picture.

Fractional RevOps and marketing operations for B2B companies and SMBs, remote.

Request the audit or take the ten-question diagnostic

The diagnostic takes about five minutes, and the scored report goes to your email. Everything we send is written, and you can reach us by email or on a call, whichever suits you.

Where most engagements begin

Most engagements begin with something ordinary: a forecast that missed again, or two records for the same customer that each have a different owner and a different story.

For most clients the audit comes first: 40 hours of senior work at a fixed price, ending in full documentation and a 90-day priority roadmap, so you know what is leaking and which leak to close first. Some teams then ask us to rebuild the motion inside their CRM, with the scope agreed before we start; others keep us on as fractional RevOps, part-time inside the team and without a hire.

Specialist practices

Marketing Operations → Automations → AI Build →

Selected engagements

Case study · Published Engineering services

The CRM nobody could report on

Software engineering group · multi-brand HubSpot portal

722 properties, 203 of them never filled in, and several sibling brands sharing one portal. Counted on the same records between March and September, deals linked to a company went from 88.0% to 91.2% and exact-name duplicate company groups from 256 to 4.

  • GTM audit
  • Deduplication
  • Data governance
  • Lifecycle design
256 → 4 duplicate company groups
Read case study →
Case study · Published B2B SaaS

Houred.io

Time-tracking & lightweight CRM · EU

Advisory on the platform’s architecture from a revenue operations standpoint - how Houred itself collects and surfaces its own customer revenue signal. Reworked the marketing site for higher visitor-to-trial conversion, and automated the processes that live outside the CRM (onboarding, billing, lifecycle, internal handoffs).

  • Platform architecture
  • Data model
  • Customer signal
  • Website CRO
  • Process automation
End-to-end Platform, site & ops
Read case study →
See all case studies

See the full services breakdown →

Questions buyers ask first

Forty hours spent mapping how your go-to-market is built, finding the parts that will break under load as well as the ones that merely look bad in a report, and writing down what should change before anyone touches the system. You know what is wrong, and why, before any build starts.
Yes, and it is where most longer engagements end up. We sit in your standups, own the roadmap, and keep sales, marketing and product working from the same numbers, part-time and with no full-time hire.
A strategy generator works from what you type into it, and what founders say about their pipeline rarely matches what the CRM holds. We start from the CRM data and from the gap between the two.
We work mostly on the strategy layer and build inside your CRM when the strategy needs it. Our hands-on experience is in HubSpot, Salesforce and Pipedrive, and if a migration makes sense you will hear that in the audit.
A fixed fee for the 40 hours, so there are no hourly surprises (the figure is on the pricing page). You receive full documentation, a 90-day priority roadmap and a walkthrough, by call or in writing, whichever you prefer.
Alexandra leads every engagement and does the hands-on work in your system. When a project needs more hands she brings in partner experts she has worked with before, so you deal with a small group of senior people and know who each of them is.
AI built into the revenue engine, such as lead qualification that reasons, enrichment that writes back to the CRM, and data governance that flags records going stale, in place of a chatbot bolted to the side. Where a plain rule is cheaper and safer, we use the rule.
B2B companies and SMBs across industries worldwide - usually past founder-led sales and scaling the go-to-market motion. We work remotely, in English, wherever you are; our deepest reference work is across Europe, the Gulf and North America. Registered in Sofia, with on-site time when the engagement warrants it.

Who you’re hiring

Senior experts. Not a slide-deck agency.

We are senior RevOps people who spend most of our working lives inside other people’s CRMs. We work out how your go-to-market runs in practice, rebuild it in HubSpot or Salesforce, and check the numbers against the questions your board will ask, so they still hold when someone outside the team reads them. The last CRM we opened had 722 properties, and 203 of them were empty. We add AI only where a fixed rule cannot make the call.

Alexandra-Emily Kokova

Alexandra-Emily Kokova

Founder · Go-to-Market Strategist · RevOps Architect

Alexandra-Emily Kokova founded RevOps XL and works with a team of senior operators. Ten years building GTM and RevOps for B2B teams across the EU, UK, Nordics, the Gulf and North America. The senior experts you meet go straight into your system - no handoff to a junior.

Connect on LinkedIn

Ask us directly

Tell us what is not adding up. We will write back with where to look.

A few lines about your setup is enough. You get a written reply from a senior expert, not a salesperson, with two or three things worth looking at. No call needed, no charge, whether you hire RevOps XL or not.

--> Budapeshta 5, Sofia 1000, Bulgaria
--> Serving EU, UK, Nordic, Gulf & North American markets

Agency partnerships welcome

You’ll get a reply either way, by email or on a call, whichever you prefer.

Free blueprint

The GTM Blueprint for growing B2B companies

Founder effort gets you to about twenty deals. After that you need a machine. The tools, the data model, the processes, the roles and the numbers - in the order you need them. It’s the go-to-market system we build for clients, written down.

Get the blueprint

Straight to the page. No PDF, no drip sequence.

  • The stack, by funding stage
  • The CRM data model - objects, stages, attribution
  • Seven steps, six handoffs
  • Roles, and the bottleneck that earns each hire
  • The three numbers that decide it

Field notes

RevOps, in plain English

All field notes →
Sales & Pipeline

Pay to play is only good if you know what your game is

Published by Alexandra-Emily Kokova · 20 July 2026Read article ↗Customer Success

The renewal was lost in month two. Nobody noticed until month eleven

Published by Alexandra-Emily Kokova · 18 July 2026Read article ↗Marketing Ops

Nobody buys because your logo is nice

Published by Alexandra-Emily Kokova · 8 July 2026Read article ↗