RevOps & HubSpot · Sweden
Fractional RevOps and HubSpot for Swedish B2B companies
We build and run the revenue operations Swedish scale-ups sell on: the HubSpot data model, the pipeline, and a forecast a board will actually trust. Senior fractional work, remote, in English, on Central European time.
The Sweden market
Sweden runs on B2B software, and the CRM underneath it is usually the weak point
Stockholm has one of the densest B2B software scenes in Europe, and Gothenburg and Malmö are not far behind. A lot of these companies grew quickly, hired ahead of their systems, and now run on a HubSpot portal that three teams edited and nobody owns. The forecast becomes a guess. Marketing and sales stop agreeing on what a qualified lead even is.
We have spent ten years fixing that specific problem, and Swedish teams tend to be a good fit for how we work: high digital maturity and English as the working language, with little patience for a tool that does not earn its keep. We come in, read the portal twice, and rebuild the shape so the data starts telling the truth again.
What we do
HubSpot-native revenue operations, end to end
Fractional RevOps
Senior revenue-operations capacity, embedded part-time. The data model, the pipeline and the forecast, without a full-time hire.
HubSpot architecture & migration
Onboarding, a data model that fits how you sell, and migration onto HubSpot from Salesforce, Pipedrive or spreadsheets, without importing the old mess.
CRM cleanup & data governance
Property audits, deduplication, and the governance that keeps a portal clean after we leave. Source, consent and lawful basis on every record.
Marketing operations
Lead capture, lifecycle, scoring, routing and campaign-to-revenue attribution, built HubSpot-native.
Sales operations
Pipeline and stage design, forecasting, sequences, and clean handoffs between marketing, sales and success.
Custom AI inside HubSpot
AI where it earns its place: lead qualification that reasons, AI-to-CRM enrichment, meeting-to-CRM capture, logged and human-checked.
Regulated data
Clean revenue data, inside Swedish and EU rules
Sweden is in the EU, so GDPR applies directly to every contact record you hold, and financial firms answer to Finansinspektionen on top of that. Most of the "we cannot use that data" problems we see are not really legal ones. They come from a CRM where nobody recorded consent, source or lawful basis in the first place.
We build that governance in: where a record came from, what you are allowed to do with it, and who can see it. One of us ran group operations for a regulated financial group across eleven European countries, so this is familiar ground, not a compliance checkbox bolted on at the end.
How we work with Sweden companies
Remote, senior, and simple to engage across borders
You work directly with a senior operator, remote, on Central European time - the same working hours as your team. No local entity is needed to engage us. We invoice in euros by default and can bill in Swedish krona (SEK) where that is easier for your finance team, and everything runs in English.
Most engagements open with a fixed-price RevOps diagnostic, so the work starts from what is actually happening in your pipeline rather than a discovery call. From there it runs as a fractional retainer or a fixed-scope project, for as long as it is useful.
Questions
Working with a Swedish B2B company
Do you work with Swedish companies?
Yes. We work remotely with B2B companies across Sweden - Stockholm, Gothenburg, Malmö and beyond - on Central European time, in English.
Can you invoice in SEK?
We invoice in euros by default and can bill in Swedish krona (SEK) where that is simpler for your finance team.
Do we need a Swedish entity to hire you?
No. We engage directly with companies based in Sweden without any local entity, as a fractional retainer or a fixed-scope project.
Do you understand GDPR and Finansinspektionen requirements?
Yes. We build CRM data governance around GDPR, and we have run revenue operations inside regulated financial groups, so consent, lawful basis and access controls are part of the design rather than an afterthought.
Which CRM do you work in?
HubSpot, at architect level, with hands-on Salesforce and Pipedrive experience. Most Swedish scale-ups we meet are already on HubSpot.
Book a RevOps diagnostic for your Swedish team
Two hours with a senior RevOps architect, in English, live in your HubSpot. You leave with a ranked list of what to fix first. Fixed price, no retainer.