Brand Kit
The RevOps XL brand
Everything you need to represent RevOps XL correctly — logo files, the colour palette with hex values and CSS variables, and the two typefaces. Take what you need and keep it consistent.
Logo
Logo & mark
Keep clear space around the lockup equal to the height of the mark. Don’t recolour, stretch, rotate, or add effects — and never place the on-dark lockup on a light background; use the mark instead.
Palette
Colours
Core
Supporting
CSS variables
:root {
--bg-primary: #001233; --navy-ink: #000c20; --cream: #f8f5f0;
--accent-amber: #C1121F; --accent-amber-hover: #9E0E19; --red-soft: #e63946;
--accent-teal: #0466c8; --accent-teal-hover: #0353a4;
--text-primary: #f4f1ec; --text-secondary: #aab3c0; --text-muted: #7d8597;
}
Type
Typography
Display
Fraunces · Semibold 600
abcdefghijklmnopqrstuvwxyz 1234567890
Body & UI
DM Sans · 400–700
Fraunces sets headlines and display type; DM Sans carries body copy and UI. Both are on Google Fonts — Fraunces (opsz, 400–700) and DM Sans (400–700).
Voice
Tone & voice
Do — speak from the work
Concrete specifics over abstraction: real numbers, real motions, the actual read on a pipeline.
Do — practitioner-led
One senior operator’s voice. The person on the call is the person in your system.
Don’t — imply a team
No “our experts” or big-agency plural the business can’t stand behind.
Don’t — slide-deck fluff
Skip “unlock”, “synergy”, “transform your business”, and unquantified promises.
