Brand Kit

The RevOps XL brand

Everything you need to represent RevOps XL correctly - logo files, the colour palette with hex values and CSS variables, and the two typefaces. Take what you need and keep it consistent.

Logo

Logo & mark

Primary lockup · on darkSVG ↓

Mark / app iconSVG ↓

Mark · on lightFavicon ↓

Keep clear space around the lockup equal to the height of the mark. Don’t recolour, stretch, rotate, or add effects - and never place the on-dark lockup on a light background; use the mark instead.

Palette

Colours

Core

Deep Navy

#001233

--bg-primary

Page background

Navy Ink

#000c20

Header / footer

Cream

#f8f5f0

--cream

Primary text on dark

Brand Red

#C1121F

--accent-amber

Primary accent / CTAs

Signal Blue

#0466c8

--accent-teal

Secondary accent

Supporting

Red · deep

#9E0E19

--accent-amber-hover

Hover / pressed

Red · soft

#e63946

--red-soft

Markers, highlights

Blue · deep

#0353a4

--accent-teal-hover

Hover

Surface

#0c2148

--bg-surface-2

Cards / panels

Text · secondary

#aab3c0

--text-secondary

Text · muted

#7d8597

--text-muted

CSS variables

:root {
  --bg-primary: #001233;   --navy-ink: #000c20;   --cream: #f8f5f0;
  --accent-amber: #C1121F; --accent-amber-hover: #9E0E19; --red-soft: #e63946;
  --accent-teal: #0466c8;  --accent-teal-hover: #0353a4;
  --text-primary: #f4f1ec; --text-secondary: #aab3c0; --text-muted: #7d8597;
}

Type

Typography

Display

Fraunces · Semibold 600

GTM strategy, RevOps execution.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

RegularMediumSemiboldBold

Body & UI

DM Sans · 400–700

The revenue system that reads its own pipeline.

Fractional RevOps for B2B companies and SMBs - GTM strategy, hands-on CRM execution, and production AI built into your revenue engine.

RegularMediumSemiboldBold

Fraunces sets headlines and display type; DM Sans carries body copy and UI. Both are on Google Fonts - Fraunces (opsz, 400–700) and DM Sans (400–700).

Voice

Tone & voice

Do - speak from the work

Concrete specifics over abstraction: real numbers, real motions, the actual read on a pipeline.

Do - a trusted partner

A trusted RevOps partner - colleagues and partner experts we work with directly. The expert you meet is the one in your system.

Don’t - overclaim headcount

Real colleagues and partner experts we work with directly - never invented staff, a faceless network, fake logos, or a team that isn’t there.

Don’t - slide-deck fluff

Skip “unlock”, “synergy”, “transform your business”, and unquantified promises.

Downloads

Grab the assets

Lockup (SVG) Mark (SVG) Favicon (SVG) Social image (PNG)