Ask your CRM how many customers you have. Then time the answer.

If that takes two days and a Slack thread, you are running the company on last quarter’s picture.

Request the audit or take the ten-question diagnostic

The diagnostic takes about five minutes, and the scored report goes to your email. Everything we send is written, and you can reach us by email or on a call, whichever suits you.

Time to answer

CRM record table

Duplicate rows slow reporting and make the answer unreliable. We fix the model before the report.

Company	Owner	Lifecycle	Source
Northfield Labs	Alex	Customer	Web
Harbor Analytics	Alex	Customer	Web
Harbor Analytics	Alex	Customer	Web

Duplicate rows highlighted in red

Brands we served

GTM Strategy Audit

Most of our work starts here, with a read-only seat in your CRM and 40 hours.

Kick-offMarket and the last 12 months

Map the motionICP, stages and outbound in the CRM

Talk to operatorsInterviews with sales and marketing

Honest readThe forecast, and what to fix first

After the audit, you pickChoose one to continue

Where is your revenue leaking?

The free GTM readiness diagnostic: ten questions, about five minutes, and a scored report with a 90-day roadmap.

Readiness score

A RevOps maturity assessment: where you stand across 7 dimensions of the revenue engine.

Top 3 priorities

Three things to fix first, based on your answers and not a template.

Clear next step

Each one comes with a concrete action and a realistic timeframe.

Run the free diagnosticThe scored report goes to your email.

Who you’re hiring

Senior experts. Not a slide-deck agency.

We are senior RevOps people who spend most of our working lives inside other people’s CRMs. We work out how your go-to-market runs in practice, rebuild it in HubSpot or Salesforce, and check the numbers against the questions your board will ask, so they still hold when someone outside the team reads them. The last CRM we opened had 722 properties, and 203 of them were empty. We add AI only where a fixed rule cannot make the call.

Alexandra-Emily Kokova

Hands-on Practitioner · Ecosystem Architect · GTM Strategist

Alexandra-Emily Kokova founded RevOps XL and works with a team of senior operators. In and around HubSpot since 2014, building GTM and RevOps for B2B teams across the EU, UK, Nordics, the Gulf and North America. The senior experts you meet go straight into your system - no handoff to a junior.

Connect on LinkedIn

Featured on

RevOps, in plain English

Short pieces on where revenue systems quietly break, and what holds.

Sales & Pipeline

More writing on revenue systems, in plain English.All field notes

Questions buyers ask first

What does the audit involve?

Forty hours spent mapping how your go-to-market is built, finding the parts that will break under load as well as the ones that merely look bad in a report, and writing down what should change before anyone touches the system. You know what is wrong, and why, before any build starts.

Can you serve as a fractional RevOps partner?

Yes, and it is where most longer engagements end up. We sit in your standups, own the roadmap, and keep sales, marketing and product working from the same numbers, part-time and with no full-time hire.

How is this different from an AI tool that writes go-to-market strategies?

A strategy generator works from what you type into it, and what founders say about their pipeline rarely matches what the CRM holds. We start from the CRM data and from the gap between the two.

Do you work with a specific CRM?

We work mostly on the strategy layer and build inside your CRM when the strategy needs it. Our hands-on experience is in HubSpot, Salesforce and Pipedrive, and if a migration makes sense you will hear that in the audit.

What does the audit cost, and what do I get?

A fixed fee for the 40 hours, so there are no hourly surprises (the figure is on the pricing page). You receive full documentation, a 90-day priority roadmap and a walkthrough, by call or in writing, whichever you prefer.

Is it just one person, or a real team?

Alexandra leads every engagement and does the hands-on work in your system. When a project needs more hands she brings in partner experts she has worked with before, so you deal with a small group of senior people and know who each of them is.

What does “AI RevOps” mean here?

AI built into the revenue engine, such as lead qualification that reasons, enrichment that writes back to the CRM, and data governance that flags records going stale, in place of a chatbot bolted to the side. Where a plain rule is cheaper and safer, we use the rule.

Where are you based, and who do you work with?

B2B companies and SMBs across industries worldwide - usually past founder-led sales and scaling the go-to-market motion. We work remotely, in English, wherever you are; our deepest reference work is across Europe, the Gulf and North America. Registered in Sofia, with on-site time when the engagement warrants it.