What is the difference between RevOps XL and an AI tool that generates go-to-market strategies?

AI builds from what you tell it, and what founders say is rarely what is happening in the pipeline. RevOps XL works from the gap between the two - a read you cannot prompt your way to.

What does AI RevOps mean at RevOps XL?

AI RevOps means building AI into the revenue engine itself - lead qualification that reasons, AI-to-CRM enrichment, and data governance that flags what is going stale - rather than bolting a chatbot onto the side. We use AI where it earns its place and leave it out where a plain rule is cheaper and safer.

FRACTIONAL REVOPS & MARKETING OPS

GTM strategy, RevOps execution, done by seniors.

Q: Can RevOps XL serve as a fractional RevOps partner?

Yes. RevOps XL embeds as your go-to-market strategy function - in your standups, owning the roadmap, keeping sales, marketing and product aligned. Senior capability from day one, with no full-time hire.

Q: Do you work with a specific CRM?

RevOps XL is not a CRM implementation shop; the work is on the strategy layer. It is tool-agnostic, with hands-on experience across HubSpot, Salesforce and Pipedrive when implementation is needed.

Q: Where are you based, and who do you work with?

RevOps XL works with B2B companies and SMBs across industries, in the EU, UK, Nordics, the Gulf and North America - usually companies past founder-led sales and scaling the go-to-market motion. Registered in Sofia, Bulgaria, working remotely with on-site time when the engagement warrants it.

We’re the senior RevOps people who end up with our hands in your CRM. Most of what gets sold as RevOps is a slide deck and a junior who’s never carried a number. We do the build ourselves.

We map how you sell and wire it into HubSpot or Salesforce so it runs. AI goes in only where a rule genuinely can’t make the call. The last CRM we cleaned up had 722 properties, 203 of them empty - that, more than any strategy, is what breaks revenue. B2B and SMB, remote.

Get a Revenue Audit ↗ See it run

Ours runs inside the CRM, on live data, with a log of every field it writes. See how →

What we fix

Forecasts that miss every quarter
Leads rotting in the queue
A CRM nobody trusts
Duplicate records everywhere
Reps guessing at priorities
Pipeline that doesn’t match reality
Hours lost to manual data entry
Marketing and sales pointing fingers

1 Incoming signal

Meridian Pay

B2B payments platform · detected now

Usage signal - processed volume up 3× in 30 days

Picked up from product-usage monitoring: two new payment corridors live, API calls up 140%, account nearing its Growth-tier ceiling.

↓ The AI reasons against your expansion playbook - not a rules table

AI · reasoning trace

SignalVolume up 3× · 2 new corridors · API +140% · expansion intent

AccountOn Growth tier, nearing plan ceiling · KYB verified

RiskNo chargeback or fraud flags · clean to engage

WhitespaceTreasury & FX module not enabled · cross-sell

VerdictExpansion fit 87 / 100 · routed to account team · reason logged

Trusted by

What changes in 90 days

The calls you’ve been ducking. Now you have the data to make them.

Which deals are real, and which segments pay off. You get the read on where the team gets stuck, and the order to fix it in.

Stop selling to the wrong people

ICP · Segmentation

Sales, marketing and CS finally pulling the same way

GTM Alignment

A forecast that holds

Pipeline · Forecasting

Book a call ↗

How it works

Three ways in.

Pick what fits where you are right now.

1Diagnose

GTM Strategy Audit

Senior read on what’s selling and where it’s leaking.

See the audit

2Build

GTM Build

We rebuild the motion so the strategy becomes how your team works day to day.

See the build

3Embed

Fractional RevOps

Senior RevOps in your team. No hire, no agency overhead.

See fractional RevOps

Specialist practices

Marketing Operations → Automations → AI Build →

Selected engagements

Case study · Published B2B SaaS

Houred.io

Time-tracking & lightweight CRM · EU

Advisory on the platform’s architecture from a revenue operations standpoint - how Houred itself collects and surfaces its own customer revenue signal. Reworked the marketing site for higher visitor-to-trial conversion, and automated the processes that live outside the CRM (onboarding, billing, lifecycle, internal handoffs).

Platform architecture
Data model
Customer signal
Website CRO
Process automation

End-to-end Platform, site & ops

Read case study →

Case study · Published Consumer app

Lettore

Reading habit app · iOS / Android

Provided the AI core powering personalisation and recommendations, and designed the entire application backend - data model, services, and the activation/retention loops from first-session habit to month-2 stickiness.

AI core
Backend architecture
Activation loops
Retention

AI + Backend Architecture & build

Read case study →

See all case studies ↗

See the full services breakdown →

FAQ

Common questions.

What does the discovery period look like?

Discovery is a 40-hour audit. It maps how your go-to-market (GTM) is structured, finds where the motion is fragile (not just where it looks bad in a report), and defines what needs to change before anyone touches anything. You know what’s broken and why before work starts.

Can you serve as a fractional RevOps partner?

Yes - this is where most longer engagements go. RevOps XL embeds as your go-to-market strategy function: in your standups, owning the roadmap, keeping sales, marketing and product pulling the same way. Senior capability from day one. No full-time hire.

What’s the difference between you and an AI tool that generates go-to-market strategies?

AI builds from what you tell it. What founders say about their business is almost never what’s happening in the pipeline. RevOps XL works from the gap between the two. You can’t prompt your way to that read.

Do you work with a specific CRM?

RevOps XL isn’t a CRM implementation shop - the work is on the strategy layer. Tool-agnostic, with hands-on experience across HubSpot, Salesforce and Pipedrive when implementation is needed. If a migration makes sense, you’ll hear it.

What does the audit cost, and what do I get?

The GTM Strategy Audit is a fixed price - 40 hours of senior practitioner work, billed flat with no hourly surprises. You get full documentation, a 90-day priority roadmap, and a 2-hour live walkthrough with your team.

Is it just one person, or a real team?

RevOps XL is a trusted partner. You work directly with senior RevOps experts - colleagues and partner experts we collaborate with hands-on, not a faceless network of subcontractors. The senior expert you meet on the call is the one in your system. No bait-and-switch to a junior.

Are you a RevOps agency, or independent experts?

A trusted RevOps partner you work with directly. Senior colleagues and partner experts, hands-on in your revenue engine - not an agency floor of juniors, and not a solo generalist stretched thin. The expert who does the work is the one on the call and in your system.

What does “AI RevOps” actually mean here?

Building AI into the revenue engine itself - lead qualification that reasons, AI-to-CRM enrichment, data governance that flags what’s going stale - not a chatbot bolted onto the side. We use AI where it earns its place and leave it out where a plain rule is cheaper and safer.

Where are you based, and who do you work with?

B2B companies and SMBs across industries worldwide - usually past founder-led sales and scaling the go-to-market motion. We work remotely, in English, wherever you are; our deepest reference work is across Europe, the Gulf and North America. Registered in Sofia, with on-site time when the engagement warrants it.

Who you’re hiring

Senior experts. Not a slide-deck agency.

Alexandra-Emily Kokova

Founder · Go-to-Market Strategist · RevOps Architect

Alexandra-Emily Kokova founded RevOps XL and works with a team of senior operators. Ten years building GTM and RevOps for B2B teams across the EU, UK, Nordics, the Gulf and North America. The senior experts you meet go straight into your system - no handoff to a junior.

Connect on LinkedIn ↗

Book a 30-min call

You already know it’s broken. Let’s figure out where.

30 minutes. A senior expert on the call, not a salesperson. You leave with two or three things worth looking at in an audit. Whether you hire RevOps XL or not.

Budapeshta 5, Sofia 1000, Bulgaria

Serving EU, UK, Nordic, Gulf & North American markets

Agency partnerships welcome